The CRM that follows up for you

Nudge rings new leads with an AI voice agent, writes to them on WhatsApp and email, and books the meeting into your calendar. The moment a lead replies, it steps back and your team takes over.

No signup. The demo is a made-up business with real automations running.

New lead · website form
Sarah Keller
  1. AI call

    No answer. WhatsApp queued.

  2. WhatsApp sent

    Hi Sarah, we just tried to call about your solar quote. When suits you for a quick chat?

  3. Sarah replied

    Tomorrow morning works

  4. Meeting booked

    Thursday 10:00 with Anna. Invite sent.

Automation stopped. Anna has the conversation.

What is Nudge?

A CRM you can run by asking. Your AI assistant works it for you, and automations follow up with every lead on their own.

Your AI runs the CRM

Claude or ChatGPT connects through our MCP and works the whole CRM: contacts, deals, templates, automations and voice agents.

Advanced automations

Multi-step rules across channels. They wait for working hours, branch on what the lead did, and stop when a person steps in.

AI calls, WhatsApp and email

Every conversation in one thread per contact, with call recordings and summaries beside the messages.

Run your CRM by asking

Nudge comes with an MCP connector, the standard Claude and ChatGPT use to work inside other apps. Connect it once and your assistant can find and update contacts, create deals and tasks, write templates, build and switch automations, and edit a voice agent's script.

Each person connects their own, so every change shows under their name in the activity feed, and you can undo it. Prefer code? There is a REST API too.

How to connect it
You, in Claude or ChatGPT

Import these leads

Which contacts replied this week and got no follow-up?

Turn off the reactivation automation

How it works

Three moving parts. You set them up once.

  1. 1

    A lead comes in

    From a form on your website, a booking page, HubSpot, a CSV or the API. It lands as a contact with an owner.

  2. 2

    Your rules run

    New lead: call within the hour. No answer: send a WhatsApp. Two quiet days: email the brochure. Each step waits for working hours and uses the lead's language.

  3. 3

    Your team takes over

    A reply or an answered call stops the sequence. The owner gets the whole thread, call recording and summary included, and carries on from there.

Everything the follow-up needs

Each channel works on its own. Chained by your rules, nobody has to remember to call anyone back.

AI phone calls

  • Speaks the lead's language · in a voice you pick, from a script you write
  • Outcomes set the next step · interested, call me later, not interested
  • Callbacks · at the time the lead asked for
  • Every call kept · recording, transcript and summary
  • Tested before it goes live · talk to the agent in your browser

WhatsApp

  • Two ways in · a rep's own number, paired by QR code, or the official Business API
  • Approved templates · for the first message to a new lead
  • Buttons that act · a tap can send the next message or place a call
  • An assistant for replies · answers questions and books meetings, or drafts for you to approve

Email

  • Your own addresses · email leaves from your domain
  • Templates and signatures · shared, or personal to each rep
  • Schedule send · and undo right after you press Send
  • On the record · every email sits on the contact's timeline

Automation

  • Rules that read like sentences · "No answer? Send a WhatsApp."
  • Working hours · steps wait for them, because a 3am follow-up closes no deals
  • Stops on reply · anything still queued for that lead is cancelled
  • Right language or nothing · no matching template, no send
  • Bulk sends · up to 2,000 contacts, with follow-ups by answer

Meetings

  • Booking pages · for each person and each team
  • Who takes it · the contact's owner, whoever is next, or everyone at once
  • Google Calendar · Nudge sees busy times, never what's in them
  • Booked anywhere · on the call, in a WhatsApp chat, or on your website

Contacts and team

  • Built-in CRM · contacts, companies, deals, forms, tasks and notes
  • One inbox · calls, WhatsApp and email together, per contact
  • Owners and roles · admins set things up, everyone sees the work
  • Reply targets · see who has waited too long for an answer
  • Three languages · use the app in English, German or Turkish

Use it as your CRM, or keep HubSpot

Pick the one that matches how your team works today.

Nudge as your CRM

Everything lives in Nudge. Start empty, import a CSV, or let your website forms fill it.

  • Contacts, companies and a deals board
  • Web forms in every language you sell in
  • Tasks, notes and saved views
How it works

Nudge on top of HubSpot

HubSpot stays your record. Nudge works the leads and reports back.

  • Pulls only the contacts your rules need
  • Writes every call, message and status change back
  • Retries until HubSpot has it, so nothing is lost
How the sync works

Where it fits

Anywhere leads come in faster than people can call them back.

  • Education
  • Language schools
  • Real estate
  • Solar and energy
  • Recruitment
  • Hotels
  • Clinics
  • Logistics

Your data stays yours

Your own workspace

Every customer runs on a separate database. Your contacts never share a table with anyone else's.

Meetings, booked on Google Calendar

Connect a Google account and Nudge books meetings on its calendar. It checks free/busy times so it only offers open slots, creates the event, and Google sends the invites. Nudge sees when your hosts are busy, not what they're busy with. How Nudge uses Google data

Your numbers, your addresses

Messages go out from your own WhatsApp numbers and your own email domain, so replies come straight back to your team.

Invite-only access

Your team signs in with Google. Only people you invite get in, and only admins can change settings.

Try it before you talk to anyone

The live demo is a made-up business with real automations switched on. Send a WhatsApp, place an AI call, watch the replies come in. Nothing reaches a real person, and it all resets overnight.

Open the live demo

Questions people ask

Do I need HubSpot?

No. Nudge has its own contacts, companies, deals and forms. If your team already lives in HubSpot, Nudge can run on top of it instead and write everything back.

Which WhatsApp does it use?

Either, or both. A rep's own number connects by scanning a QR code, like WhatsApp Web, and suits personal follow-up. The official WhatsApp Business API sends Meta-approved templates and suits first contact at volume.

What languages does the AI agent speak?

You set a language per agent, and most voices speak several. Run one agent for each language you sell in. Message templates work the same way: one version per language, and Nudge sends the one that matches the contact.

How long does setup take?

Days, usually. We set up the workspace with you: numbers, email, templates, your first rules, and the HubSpot connection if you use it.

What does it cost?

It depends on the channels you use and how much you send, so we quote per customer. Tell us about your team and we'll send you a price.

Get Nudge for your team

Tell us how leads reach you today. We reply within one working day, and setup usually takes days, not weeks.

  • Your WhatsApp numbers and email connected for you
  • Your first rules written with you
  • HubSpot connected, if you use it

Rather look around first? Open the live demo.