Terms of service

Last updated: 23 October 2026

These terms govern the use of Nudge, a follow-up automation service operated by Autotakt. Nudge is a business tool: our clients are companies. Where we set up and run a workspace for you, that engagement is also covered by an individual service agreement, and where that agreement and this page differ, the agreement wins.

What Nudge is

Nudge connects to your CRM and automates follow-up with your leads over WhatsApp, email and AI phone calls, according to rules you configure. Each client runs on a dedicated, isolated instance. Either we provision and operate it for you, or you run it on a backend of your own, a Convex project in your own account (see Your own backend below).

Your account

Your team signs in with Google. You're responsible for who on your team has access, and for keeping that list current: tell us when someone leaves and we'll remove them. Anything done through your instance by your authenticated users is on your account.

Acceptable use: this part matters

Nudge sends real messages to real people on your behalf, so the responsibility for those messages sits with you:

• You may only use Nudge to contact leads you have a lawful basis to contact: people who gave you their details expecting to hear from you. No purchased lists, no scraped numbers, no cold spray.
• Message content is yours: it must be accurate, lawful, and comply with the rules of the channel it's sent on, including WhatsApp's business and messaging policies.
• You must comply with the data-protection and marketing laws that apply to your business and your leads (GDPR, KVKK, or their local equivalents).
• No use of Nudge for anything illegal, deceptive or harassing. We're not the compliance department of last resort, but we will suspend an instance being used this way.

Your data

Your leads, your messages, your pipeline: yours. We process that data only to run the service, as described in the privacy policy. When you leave, we delete your instance on request, in full.

Fees

Where we run Nudge for you, pricing is agreed per client in the service agreement. If an invoice goes unpaid well past its date, we may pause the instance after telling you. We won't delete anything without warning.

Your own backend

You can run Nudge on a Convex project in your own Convex account. We install it, keep it updated and run the shared parts (sign-in, the system email that sends your invites and alerts, calendar booking). The project, the data in it and the bill for it are yours. This section applies on top of the rest of these terms.

The key you give us

When you connect Convex, we create a project called Nudge in the team you choose and keep one deploy key to its production deployment, stored encrypted. That key lets us do exactly this, and we use it only for this:

• Install and update Nudge's code in your project, and read and set the settings Nudge needs there.
• Run Nudge's own functions in it, the way the app does, to set up your workspace, check it works and fix it when you ask us to.
• Read its logs, to find out why something failed.
• Pause and unpause it.

The key gives us no access to your Convex account, your billing, your other projects, or Convex's own backup and export tools. We check once a day that it still works. You can delete it in Convex whenever you like. Your workspace keeps running, but without the key we can't update or repair it.

The code

Nudge's code ends up in your project, so you can read it. Reading it is fine. We license it to you for running your own Nudge workspace and nothing else: you may not copy it into another product, run it for other people, resell it, or offer it as a service. The licence ends when you leave, and you then delete the code from your project (the data stays yours).

What your backend sends is on you

Calls, WhatsApp messages and emails leave from your own Retell, Meta and Resend accounts, on your numbers and your domain. The acceptable-use rules above apply in full, and so do the rules of those providers. You answer for what your workspace sends and to whom, and for keeping your own accounts with those providers in good standing.

Who bills what

• Convex bills you for the project, under your agreement with Convex. You can start on its free plan; whether you stay on it depends on how much your workspace does.
• Retell, Meta and Resend bill you for calls, WhatsApp conversations and email, under your agreements with them.
• Nudge charges nothing for running on your own backend today. If that changes, we tell you before it applies to you, and you can leave first.

Pausing

We can pause your workspace: its address goes offline and nothing is sent. We do that for a breach of these terms (acceptable use being the big one), when a provider or a regulator requires it, or when it is needed to stop harm, and we tell you why. Pausing deletes nothing.

Leaving

Tell us you're leaving, or delete the key. We delete our copy of the key and remove your workspace's address and the shared services. Your Convex project, and every contact, message and call record in it, stays in your account; deleting it is up to you. Your workspace's data lives in your project, not with us.

Availability, honestly stated

We work to keep Nudge running reliably, and its architecture is built for that. But Nudge depends on channels we don't control (WhatsApp, telephony carriers, your CRM's API), and we can't promise those never hiccup. The service is provided as-is; where a specific uptime commitment matters to you, it belongs in the service agreement.

Liability

To the extent the law allows: our total liability under these terms is capped at the fees you paid us in the twelve months before the claim, and neither side is liable to the other for indirect or consequential damages. Nothing here limits liability that legally can't be limited.

Ending things

You can stop using Nudge whenever your service agreement allows. We can terminate for material breach of these terms, acceptable use above being the big one, with notice. Either way, you get your data out, and the instance is deleted after offboarding.

Changes

If we change these terms materially, we'll tell active clients directly, not just edit this page. Continued use after notice means acceptance.

Contact

Questions about these terms: gezmakan@gmail.com.